Questionnaires play a vital role in research. They allow us to collect data which can reveal hidden information about individuals. However, they have their limitations.
Questions can be self-administered, with participants answering all questions themselves, or researcher-administered, where the research internet-based.org/internet-polls team interviews a sample of respondents by phone, in-person, or online. Self-administered questionnaires tend to have lower response rates than researcher-administered questionnaires, due in part to the impersonal nature of mailed paper surveys and automated telephone menu systems.
Web-based surveys offer a range of advantages, including a wider audience than traditional surveys that are conducted via mail or phone and the ability to include an international audience. They also have some problems, like the difficulty in reaching a representative demographic sample. And they can be subject to issues like screen size and hardware platform, operating system, and browser settings that may affect responses.
When creating a survey, it is important to consider the research goals and the goals. When designing questions, it’s important to know your audience. For instance it is important to determine if they can understand and respond to the question or if they have the time to finish a lengthy questionnaire.
It’s also essential to test new questionnaires before they are released using qualitative methods such as focus groups and cognitive interviews or pre-testing (often using an opt-in survey) to ensure they’re performing as intended. Additionally, questionnaires are susceptible to «question order effects» where the answers to earlier questions can affect the answers to later ones.