Weekly thoughts on front-end & UX
In the world of ecommerce, there are lots of flaws that could be damaging your sales and forcing customers frustrated. From developing a lack of mobile-friendliness to using too much info, these mistakes can make it harder for shoppers to look for what they’re looking for and purchase linked here your goods.
Putting excessive emphasis on features
When designing your online shop, it has important to remember that the primary aim of an e-commerce site is usually to sell products. If you place more of a give attention to design factors, you’re entertaining from that goal. Think of this like in-store or window displays, every element present should certainly contribute to exhibiting the product in the best light possible.
Adding too many products to a page
Cramming all your products upon one site can be confusing with regards to visitors and may cause them to keep your site for another competitor. Keep your product pages simply because clean and succinct as possible by displaying only the most relevant information about each item.
Excluding high quality images
Not taking a few minutes to include high-quality product images is one of the biggest online store design errors. Not only will be photos the first thing that will grab a visitor’s attention, they will also talk a lot of important information about your product.
Putting too many steps in your checkout process
The moment shoppers will be sharing personal information and producing a payment on your web-site, they need to trust you enough to carry out the transaction. Not displaying any signs of security could make them not comfortable and cause them to get out of their carts. You can build trust by featuring your SSL certificate, utilizing a trusted repayment gateway, providing testimonials, and having a very clear policy on the way you collect and use consumer data.